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A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement. Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page. When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Build your Trade Show - Virtually By Jeanette S Cates, PhD Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. 1. Provide a map of the show floor that matches the live show. Link each booth on the map to the vendor's virtual booth. 2. Have each online show visitor register. Give them an ID number to make it easy to request more information from the vendors online, rather … 2. Tiny Pieces of Paper can Turn Into Big Bucks! Tiny pieces of paper are powerful. They may be considered by many as trash, crap, rubbish but they can serve as business catalysts. You may not be aware of its essence but let me tell you that it can make a great change - a change so remarkable that it can make trash into something green. When it comes to businesses and marketing strategy, tiny pieces of paper can standout from the rest - business cards, flyers and postcards for instance are esse… 3. How Strong is Your Personal Brand? Take The Quiz By Thomas Murrell Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility in the minds of others.How can you apply the concepts of branding to your own personal career and life?To find out how strong your personal brand is, answer these 10 questions:1. WHAT IS YOUR PURPOSE AND VISION?Strong personal brands need a platform on which to be built. Your vision is an … 4. Marketing 101: The Power of Marketing By John Follis When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they’ve never done marketing and don’t need to because of good word- of-mouth. Positive word-of-mouth is great, but not… |