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Fax Advertising Puts Your Message in Their Hands A perfect example of how fax advertising hits your target customers immediately with your critical marketing communications is the use of fax broadcasting in the travel industry. With public transportation, time is of the essence. Thousands of travelers depart every hour all over the world, and things can change in a heartbeat. Anything that can speed things up in the travel business can save companies millions, and keep valuable customers from heading over to the competition for their travel. Fax advertising has proven to be the perfect tool for handling the lightning-speed requirements of the travel and transportation industry when they need to get their advertising in their customers’ hands at a moments notice. For example, one cruise line has 10 cruise ships that set sail about 14,500 times per year. With those kinds of numbers, unsold berths on each ship can add up to tons of lost sales throughout the course of a year, and it can be almost impossible to make potential customers aware of the empty berths at the last minute when a ship needs to take off. Fax advertising to the rescue! That same cruise line has begun using a highly sophisticated fax advertising system which allows them to identify those travel agents that have been making reservations for customers most recently. The line is able to blast last- minute fax broadcasts to those travel agents, offering discounts if someone want to purchase a last- minute ticket for the empty berths right before a ship sets sail. The fax advertising has resulted in a huge increase in sales as a result, despite the last minute time crunch. The same applies for the airline industry, where the timing of flight arrivals and departures is tight and quick communication is a must. One small, upstart airline was innovative enough to employ fax advertising to win business away from the competition. When a large competitor airline had to temporarily stop operations due to a strike, the small upstart went into action with a fax broadcasting campaign, quickly notifying travel agents of its excess seat capacity in certain areas and its ability to accommodate passengers left out in the cold by the strike. Even though the strike was over in a week, it was still enough time for this innovative air carrier to sell seats to lots of people who couldn’t delay their travel plans for the strike, thanks to the speed of fax broadcasting. You may be in a business where time is of the essence. Maybe you have excess capacity that has gone wasted because you just couldn’t offer it to customers due to time constraints. Or perhaps there have been times when your own competitors have dropped the ball, but you couldn’t take advantage of the situation quickly enough to use it to your advantage. If you find your business in these types of situations, fax advertising may be your perfect solution. If you’re interested, test the water. Hire a fax advertising services firm and do a few trial runs. If your sales take off as a result, you can expand your fax advertising instantaneously with a simple mouse-click. Who knows; like the travel industry, you may find your sales taking off and heading for the clouds.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Create An Online Newsroom The Media Will Love From time to time, people ask me how public relations has changedduring the two decades in which I’ve been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougherin others - namely, thanks to hordes of clowns with money makingschemes and … 2. Does Your Packaging, Umm, Smell? By JoAnn Hines If it doesn't, perhaps it should. The latest and greatest packaging innovations are packages that smell. They give those olfactory glands a workout. Watch for packages sporting "fragrances" such as chocolate and vanilla. Just think of all the calories saved by smelling the package and not even eating the product. Weight watchers should love it this concept. Consider all of the applications of tricking your stomach into thinking you have eate… 3. Have You Tried Cause Marketing? By Kevin Stirtz To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands. And it has worked well because they keep doing it.In fact, since 1990, cause related marketing (also called corporate partnering) has grown 800%, according the Cause Marketing Forum. It’s expected to reach $1.8 billion in spending in 2005… 4. 5 Strategies to Streeetch Your Good Press In the following story Toronto Star columnist and lifelongCatholic, Kathy Shaidle, whose website tweaks confiningreligious and spiritual notions, talks about how she's beengathering steam to publicize her site. Shaidle's irreverentcommentary spares no one. She dispenses her thoughts oneverything from renting a married priest to buyingenlightenment. What better way to provoke controversy thanto challenge the sacred cow of people's spiritual andrel… |