SEO: When Being Optimized Can HurtGet The Edge Marketing on theedgemarketing.com. SEO: When Being Optimized Can Hurt topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Build Relationships By George Torok Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.Say thank youEveryone wants to hear 'thank you'. The easiest way to say thank you is verbally - but the most powerful and memorable is w… 2. Marketing Ideas Without Action Will Get You Nowhere! By Kevin P. Dervin Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.We're all familiar with the term Marketing, but what in the heck is it really supposed to do for us?* Build brand awareness * Build name recognition * Increase market share * Get more clients * Generate referrals * Create more rep… 3. The Most Powerful Marketing Weapon Ever Invented By Christopher Kyalo It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power… 4. Money Making Real Estate Marketing Ideas Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income. One of the most effective real estate marketing ideas involves Expired … |