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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Positive Language for a Positive Response By John Philip The vast majority of business literature is boring. This applies to printed and web writing alike. It is sometimes tempting to inject a bit of light-heartedness into the text, but it is a dangerous game.Some time ago, I edited the marketing materials produced by a London hotel. One of the hotel’s attractions was its leisure centre, which included a well-equipped gym. The original script referred to a ‘large satellite TV to give some relief fro… 2. Remarkable Impact of Large Format Poster Printing We like everything to be at their best. This is the reason why we want to bring out the best yield possible. In connection with our printing needs, we find reputable printing presses; use the most suitable materials and the right printing process to be sure that we are doing the right thing...A smart customer knows what he wants. If what he desire is an effective, catchy, durable and affordable poster, he utilizes large format poster services to… 3. A Forgotten Marketing Tool – The Postcard By Sue And Chuck DeFiore The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.When used correctly a post card can become very powerful marketing tool. Be sure the front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black… 4. Does Your Marketing Plan Need Changing? By Joy Gendusa Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make it better. Not!In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better terms, making you money – d… |