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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Ways to Market Your Business by Doing What You Love To Do By Alvah Parker Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means to nurture good relationships with your customers and potential customers so that they will buy from you again or they will refer you to others. Th… 2. Winning At Business With Your Marketing Game Plan By Charlie Cook Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn't put his finger on it, so he called me.I asked Stuart how the various marketing pieces and activities were going to work together to hel… 3. Key Marketing Questions - Planning Your Marketing Campaign By Michele Schermerhorn So you started a business. How’s it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. Marketing will ultimately determine if you succeed or fail. So, how can you succeed? What questions should you be asking yourself? Here are the BIG FIVE!WHO DO I WANT AS A CUSTOMER?Let’s say you were trying to sell a video game. To effectively sell a video game to a fiftee… 4. The 3 1/2 Ways to Grow Any Business By Mary Eule Let me first say that I did not choose 3 ½ instead of the usual 3 to be different or clever… I opted for the fraction because I can’t decide whether my ½ is really a part of one of the other three, or deserves is own number, so I chickened out and compromised. Judge for yourself…I won’t delve into these in great detail for two reasons… First of all, they are easy-to-grasp concepts, even for novices. Secondly, you’ll find these discussed ad infi… |