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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Shine a Spotlight on Your Professional Service Firm By Kelly O'Brien As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.The same is true for successful marketing. When you send a brochure, run an ad, promote a website, give a talk, or just tell someone what you do, you’re on stage. But if you’ve not mastered the basi… 2. Closing the Loop: Integration Strategies for Marketing and Sales By James Krouse It’s Business 101: Marketing and Sales are the two forces that drive business; whether it’s a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Or at least that’s the traditional thinking…The problem is that this traditional approach creates a rift between two forces that should be working together. Sales often thrives on relationships that may or may not be beneficial … 3. Target Marketing: The Bell Curve By Rich Harshaw Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Believe it or not, there is a mathematical model - the bell curve - that explains how you should target your market. But first, we need to define some terms and dispel some traditional sales and… 4. How NOT to Get Suckered In the Information Age By Susan Scharfman Like showman P.T. Barnum, my grandpa used to say, “a sucker is born every minute.” Today, as we grope our way through cyberspace, there’s one born every second. And the hucksters are so brilliant at what they do.Subtlety went out the window with Windows. Even with your trusty iPod earplugs in place, you can’t read a magazine, go on line, pick up a telephone, walk down a street, ride a public conveyance without being accosted, shouted at; invade… |