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1. Best Marketing Strategy of the Year By Arvind Katoch
Recently the marketing strategy of a publishing house in India is very successful. Even they have celebrated their success last month. Definitely this is the master pieces of marketing strategies. This strategy has given full emphasis to the psychology of Indians. This publishing house is none other than Reader’s Digest.Reader digest is already a successful name in India. Therefore it is easy to accept any offer from it. In the end of last year…

2. Rules Of Thumb For Marketing To Your Past Customers
Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail to keep in touch with your customer databas…

3. Creative Emulation By Kevin Eikenberry
In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:• Brainstorming• Benchmarking• Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. (As a consultant, I am glad that people sometimes take this step).Each of these steps can be very valuable and powerful when …

4. Trends In Online Discount Apparel Shopping
Trends In Online Discount Apparel Shopping Trends In Online Discount Apparel Shopping by Robin Downey DiscountApparels.Com DiscountApparels.Co.Uk What are your customers looking for when they shop online? A bargain of course. The best possible articles of clothing at the best possible prices. Customers will continue to shop around and only come back to you if your price is the lowest. Do you offer your customers some kind of bonus if th…