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1. Marketing Plans: Who Needs 'em? By Debbie LaChusa
I was working on a new E-Course the other day when I got to the lesson that addresses the importance of having a marketing plan and I immediately thought, "no one's going to want to read this one."My 16-year-old daughter happened to be in my office at the time, and I explained to her that while most business owners want to be good marketers and be successful, for whatever reason, the idea of having to create a marketing plan turns them off.Or, …

2. Eight No Cost Ways to Market Your Business By Denise O'Berry
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. Write letters to the editor of publications your target market reads. Get involved in an organization or community project. Build strategic alliances wi…

3. GET A HEAD START WITH PROMOTIONAL ITEMS
The business world both online and offline is becoming congested. And so more and more businesses are trying to come up with fresh and innovative ideas on how they can make their business to rise from among the great number of competitors. In the case of online companies the fight for page ranks is furious since they know that their site can only become profitable if it can be found in the first page of major search engines and so they end up wit…

4. How to Set (and Get) the Right Prices By Jay Lipe
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.Price is a promiseLet’s say you’re shopping for cereal and come across two varieties. One is a well-known brand i…