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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Real Is Perception? By Larry Galler Recently I was talking to a businessperson about the relative popularity of competing products when there may not be much, if any, difference in the effectiveness but there is a large difference in the sales volume. She stated, with a roll of the eyes, “Well, I guess perception is reality” and I smiled as I agreed with her. Later, curious about our conversation, I looked up the definition of the word “perceive” and found the following, “to bec… 2. Referrals . . .The Secret Weapon By Sue And Chuck DeFiore Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc. Let’s talk about off line. How about the book club or record club you belong to. When you get mailings from them… 3. CRM: Strategic Engine or Just Another Tool? By Kelly O'Brien CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people across the board, not just in your customer service and call centers?The … 4. The 7 Myths of Marketing a Service Business By Jane Hendry Myth 1: Marketing is a cost, not an investmentWhen you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marke… |