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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. An Example of Understanding Consumer Thinking By Darrin Coe A church in my community provided me with one of the best examples of understanding the consumer, which I’ve ever experienced.Once a month a church in my community provides free lunch, open to the public. When you go into the dining area you are initially met by a man who is loud, amiable, and obviously enjoying his position. He greets you with a handshake, making sure you know that, “Everything is on the house”. He then orders your meal for… 2. Do I Need an RSS Feed? By S. Housley RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.Benefits for Publishers1.) Avoid Spam FiltersStatisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue.… 3. From Corn Flakes to Combined Annuities - Women Make the Buying Decisions By Doug Emerson Details, details, details. They usually bore us men to tears or sleep. Here are some details you won't cry or snooze over when you read them. We are asleep at the advertising and marketing switch if we ignore this freight train of information about how women think and make decisions.The five stages of the buying process:1. Deciding to buy. Women usually make the decision it's time to buy.2. Research. Women "shop" the market for possibilities, e… 4. 4 Reasons Why You Need Testimonials By Neil Sagebiel The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I’ll call the “proof” section of the brochure, I was rummaging around for testimonials. The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I’d find some ready made testimonials or at least some material I could use to create some.As it turned out, they had one case study with a couple of customer qu… |