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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your Ideal Client By Mike Shannon A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifestyle than single moms. Single moms have differen… 2. Market Yourself as the Expert By George Torok As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field.Write tips sheets - for your clients, prospects and the media.Write and publish articles in magazines, newsletters and newspapers.Write letters to the editor expressing opi… 3. Who Is Your Market and Where Are They? By Sonia Colon An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.Please don't spend advertising dollars on people who don't want or need your products/services. First, find out who are your potential consumers. Find ou… 4. Why Marketing is Like Fishing By Preston Odenbrett I love fishing; it’s relaxing, fun and always a challenge. I don’t fish in tournaments because I don’t know how to catch game fish in a consistent way. For me, entering fishing tournaments would be a waste of time and money. There are those, however, who study every aspect of a particular fish, practice casting, and know their target so well, that they consistently pull in "the big ones" and win the tournaments. It seems the same thing happens … |